Attraction marketing is a hot topic in the world of network marketing. In essence, it is the process of “selling by educating.” Rather than spending your time and money trying to promote your business opportunity or sell your products, distributors are taught to help themselves instead.
Promoting yourself is a common business practice by many of the top earners in our industry. These successful individuals write blogs, have websites, author books, provide training and do a variety of other things to establish themselves as a leader in our industry.
The law of attraction states that people are naturally attracted to certain types of individuals. That means individuals who portray themselves as leaders and experts usually draw others into their network marketing business. During the past ten years, I have found this statement to be true.
If you have ever attended some company convention or leadership extravaganza, you will see flocks of people waiting to talk to the leaders. This is the law of attraction in full force.
Your key to success with attraction marketing is to provide value to your potential customers. Moreover, it does not matter if you are involved in network marketing, selling cars, selling real estate, or anything else. If you take the time to position yourself as a leader and educate your customers, your phone will ring off the hook.
However, how do you do this? What is the key to success? In my opinion, the key to success with attraction marketing is to develop an action plan and then do something each day.
First and foremost, you need your blog or website. This is your hub of operations where you can channel all your marketing and advertising efforts too. Next, you need to write good content. Try to be creative and find ways to stand out in the crowd. If you are naturally funny, use that do your advantage. If you are good on camera, make videos for people to watch.
If you are a mortgage broker, you should educate your visitors about how the entire loan process works. Teach them what to expect. Show them how to avoid common pitfalls and mistakes. Give them some “insider” information.
Following any of the ideas mentioned above will help you with your attraction marketing efforts.
Another great thing to do is to write an eBook and give it away. This will help give you credibility and will supply plenty of customers.
In summation, attraction marketing is a smart business idea. With our economy in constant turmoil, it makes sense to find creative ways to advertise effectively. One of the best ways to do that is to establish yourself as an expert and educate your customers, rather than trying to sell them something.