How to Make the Most Out of Direct Marketing

Add some Personal Touch

How to Make the Most Out of Direct Marketing

You need repeat customers just like you need the new ones in your Internet business. The focus of most Internet marketers has been more on getting new customers than retaining and increasing the patronage of the old ones. This poor direct marketing mindset usually reflects in the content presentation and packaging of their website, where there are lots of information for the first time visitor, but little or no incentive for the visitor if he/she returns to the site in future.

There is a need to provide content that will entice and retain both the new and the old customers. In direct marketing, you have to make your website so compelling that your potential customers market your business further than you do.

Multi-Channel Direct Marketing

This is when you know you have a sustained business. Now how can you achieve this?

· Add some Personal Touch: the best way to do this is to provide information about your product. The information will have to be garnished with stories that will interest your prospective customer, something welcoming, something memorable and something that is imaginative. They need to see reality in what your company has to offer and not hype. With this, you have stood out unique in your direct marketing campaign.

Add some Personal Touch

· The feature stories and News factor. This is how the big wigs in direct marketing hold sway in their business. Interesting feature stories and news puts your business website above the nominal corporate information channel status, and tags your business as a responsible, responsive, useful and educative source of current happenings and genuine information. Of course, everybody wants to buy from the right source – people who know more than just selling, but also the trends in the industry.

feature stories and News factor

· Run a Newsletter on your website. Running a simple newsletter on your site is a very comfortable direct marketing way to distribute your product information, company news and make visitors know about the changes in your website. Using the newsletter system will help remind your one time visitors of the latest interesting trend in your business. They will sure want to know what this is all about and will come again.

Newsletter on your website

· Update your site. Add new features, stories, designs and give your site a bright new look. It will be very appealing if your one-time visitor, who was fascinated on his first visit, comes back and finds your site the same way it was when he last visited. These things tell your visitors of your continual presence.

Update your site

· Offer Internet specials. This is an excellent way to enhance the direct marketing success of your online business. Offer customers some special incentives to make use of your site. Things like sales contests, seasonal gifts, and product promotion enhance the results of your direct marketing campaigns.

Internet specials

The truth is that the competition is fierce. However, a light personal touch will stand you out as successful in the contest.

Things You Need to Know About Article Marketing


Things You Need to Know About Article Marketing

Once you enter into a new venture, the first and foremost thing you have to concentrate on is how you are going to campaign for it. Though placing ads in all the media will prove to be effective, another most effective and efficient method of promoting is using article marketing.

When you fix on article marketing, there are certain things which you always have to keep in mind.

Four main things which you have to follow without fail are:

1. The title of the article: Always have an attractive heading. The title of the article, you are going to market, itself make the reader crave to learn more about it. The principal thing you have to keep in mind when deciding on a title is that the reader should not get any idea what will be inside the article. Instead, it must only urge him to read the article. More keywords can be used which make people land upon your story while searching the net. The keywords should focus on the central theme of the article.

The title of the article

2. Systematic arrangement of the article: Once you have decided the title for marketing you article, the keyword and have got the content for the article, you have to arrange them. When it comes to organizing the content, never fill up your page with just lines and lines. Try the maximum to use bullets and numbering which will emphasize the points.

Systematic arrangement of the article

3. Instructive Articles:

• Provide maximum information inside the article. Try to cover all the areas which will come under the heading. Not only must the heading be attractive but also the information inside the article.

• Maintain a simple language throughout the article. Try not to make the article too complicated to understand.

• Once you complete go through the article thoroughly. You may want to make some changes.

• Another best thing you can do is make any of your good wishes to read the article. A third person opinion will always be best because even if you know your story thousand times, sometimes you may not be able to locate the errors. Moreover, also as you know have a thorough knowledge of the topic you may not be able to think from reader’s point of view. So when you make others read your article, they may give good suggestions which can try to implement.

• Updating yourself with the current happenings regarding the article and make changes accordingly in your article. Blogs and online forums can help you in this.

4. The conclusion of the article: Always conclude your story with the neat conclusion which will give a gist of the things covered in the article along with the use of reading this article. If you fail to impress the reader at this point, everything will be gone.

So these are the four steps for marketing your article which followed without can help you a lot in promoting your site and increase the volume routed to your traffic.

conclusion of the article

Article marketing is the simple and best way to promote any product.


Get Website Traffic with Proper Article Marketing

marketing efforts

Get Website Traffic with Proper Article Marketing

Proper article marketing is considered to be one of the most powerful marketing tools available today. It is a very effective method for driving traffic to your website. The fact that it costs nothing to write articles makes it a very traditional way as well.
Proper article marketing put simply is the act of writing content and distributing it online to various article directories. When people search for your products online, they are led to your website, goods and whatever you are promoting through the links that you place in your articles. Traffic from article marketing is 100% free and can be compounded by the number of correctly written articles you publish.

The internet population has increased by leaps and bounds in the past few years. It will continue to grow exponentially over the next several years. As online security increases, people will become more comfortable with shopping and do business online. You have the opportunity to use this knowledge to your advantage. Using proper article marketing to get your products and information on the internet right away means you get early exposure to these new prospects.

improve marketing skills

Good article marketing – a step by step tutorial

1. Do a bit of keyword research about your topic, business, or product. There are many free keyword tools available for use online. You can just do a Google search for them. Learn to do some long tail keyword research. Make a note of the long tail keywords with the lowest ratio of websites to searches. These are the ones you want to use for your article marketing.

keyword research about your topic

2. Next, begin doing research for your long tail keyword topics and write articles about them. When writing your articles be sure to put your keywords in the title, a few more points in the body of your article and again at the end. You want between 1% and 2% usage of your keywords in your article. This is called article SEO. Do not use your keywords for more than 2% of your story if you can help it. If you use your keywords too numerous times, the search engines may penalize your article for keyword stuffing. You should make your articles long enough to be informative, but you do not want them to be so long that the reader grows bored. Keeping your story around 350-500 words works well

3. When submitting an article to a directory, there will sometimes be a resource box. This is an area where you can put a small note about yourself as the author and a link to your website or related material. Here, you want to focus on getting people to click on the link to your site. Try to make it combine in with the article. If you can get people to read down into the resource box, as if it were part of the article, they will find their way to your link.

article to a directory

4. Proofread, fix, and correct again. I cannot stress enough how important this is. ProofreadPeople will lose interest in your article if they have a hard time reading it. Having a poorly written article tends to make people wonder how you can be an authority on the topic. If you do not write it in pure and straightforward terms, your reader may have a hard time knowing what you are trying to say. This could result in lost sales. Keep it honest and well written.


5. Submit your articles to the directories. This needs a bit of attention. Using submission software is not recommended here. Each item list that you will be submitting to will have their guidelines. To get the best exposure, you need to do it properly. A simple online search will reveal the top article directories as well as directories that fit in with your topic.

6. It can seldom take a couple of weeks before you start to see a good amount of traffic from your article marketing efforts. Your articles will need a bit of time to circulate. If you have written them well and used proper SEO, they can get picked up and ranked well by the search engines. If you write every article as if you want it to rank on the first page of a search, then a lot of them probably will. This is best achieved by adhering strictly to the topic of the article and through proper use of keywords.

marketing efforts

Proper article marketing will result making more money with less work. If you take a few days off, you can still be making an income from those you wrote last month. Continue to write articles daily, weekly, or whatever your goal is to build up your income. You will discover a few other tricks to increase your click through rate over time. Eventually, your article marketing will be on autopilot; you will be able to write less often while maintaining your level of exposure.